Jon Schafer is a designer, art director and illustrator working under the moniker Why, Hello There.

Lowry Beall is a huge Stevie Nicks fan, so when naming her Northeast Portland salon, she could not resist one of her favorite songs: Nightbird. But when creating her identity and space, I drew more inspiration from Nordic and Scandinavian design principles than 80's rock iconography. Despite its spare and small interior footprint, the salon's interior conveys a warmth of personality designed to encourage relaxation and conversation. Nightbird's visual identity employs a similar minimal approach, with white washed pine serving as a calming backdrop for the clean and simple hand-drawn style of the illustration and logotype.