Jon Schafer is a designer, art director and illustrator working under the moniker Why, Hello There.

As a kid, Ben Leonard grew up exploring the lush, evergreen forests of southeastern Oregon. Now living in Portland, Ben is a seasoned multidisciplinary designer, woodworker, and fabricator. To name his fledgling business we chose Classic Ben; which conveys Ben's timeless, minimalist design sensibility, but remains general enough for a flexible range of product applications. Many of the visual cues we created for Classic Ben's identity refer back to Ben's lifelong love of the outdoors, as well as the precision, craft, and utility of his work.